A 4-Step Strategy for Change

We're focusing on four of the most influential snack makers and delivering the petition directly. When industry leaders move, others follow.

Building on Step 1 results, we approach smaller and mid-size confectionery makers. Their faster decision-making makes them ideal early movers. Each success shifts the industry atmosphere further.

Beyond confectionery — into processed foods, condiments, frozen foods, and beverages. We push for animal-ingredient-free lines across the food industry.

Taking the campaign into foodservice. We call on major fast food chains, family restaurants, and convenience stores to establish permanent vegan menu options — so everyone dining in Japan can choose with confidence.